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Research papers

Too much genius, not enough wisdom

Three experienced researchers - one from a major UK client and two from the supply side - COLLABORATE to argue we are entering a post quantitative world, a world in which the skills of qualitative researchers are in high demand.Clients want wisdom as...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Frances Williams, Helen Clark
November 18, 2015
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Citation

Williams and Clark (2015a, November 18). Too much genius, not enough wisdom. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/too-much-genius-not-enough-wisdom